AdGrok Raises $470K To Be The TurboTax For Search Engine Marketing

Techcrunch is reporting:

"Today, the startup, which launched in August 2010, is also announcing the general availability of AdGrok to users. AdGrok’s web-based platform allows small businesses purchase contextual keywords on Google AdWords, without the cost of a SEM agency’s work. The SaaS suggests keyword buys, carries them out, and then collects and displays stats about their performance. AdGrok essentially becomes a business’ interface to AdWords, replacing Google’s platform with a more user-friendly software.

AdGrok’s 'GrokBot' will crawl a website looking for product pages. When it finds one, it builds the AdWords campaign structures in order to send traffic to that page, generates keywords for that product, and builds text ads from a template library to accompany the keywords specific to that product."

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