Mobilewalla is Latest Startup Aiming to Improve Mobile App Discovery

According to Mobilized article by Ina Fried 

"Independent mobile app store GetJar said on Tuesday that it has raised $25 million in Series C funding from investors including current backers Tiger Global Management and Accel Partners."

Further in another article writes:

"If you have a popular title like Angry Birds or Facebook, it is easy for smartphone owners to get your app. All customers need to do is check the top of most popular on an the App Store or Android Market and click download.

However, for those whose apps aren’t already well known, it is extremely hard to get noticed.

The result is that many developers pour hundreds of hours into programs that never get seen. Since the problem is well understood, there is no shortage of companies that are trying to help address the issue, and create a business of their own at the same time.

Among the newest entrants is Mobilewalla, a small start-up that plans to announce its plans later on Monday. Mobilewalla won’t sell apps directly, but has developed an online catalog and search engine that ranks various apps for iPhone, iPad Android, BlackBerry and Windows Phone. Founder Anindya Datta said he feels that most App stores are still too fragmented or driven by their own commercial interests. The goal of Mobilewalla is to provide objective criteria by which users can discover new apps. The site ranks each app 1-100 based on 114 different variables, including a developer’s past success."

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